Broker Check

Medley Advisory - Our Philosophy

Medley Advisory is a independent financial consulting firm and our principal Gary Medley is an Investment Advisor Representative through IC Advisory Services, Inc. Being an Investment Advisor Representative permits us to work with our clients in an advice and fee only capacity.

Advisors are often faced with the dilemma of having to choose between what benefits the client most, what benefits the advisor most or maybe choosing something in the middle. That dilemma is called a potential conflict of interest and sometimes we like to call that…doing what is right or doing what is easy. 

Potential conflicts of interest exist in all businesses and sometimes can not be avoided, but doing what is right as opposed to what is easy can still be a business standard even though those conflicts exist. There are two official standards in the financial services industry which were created to help avoid conflicts. However each standard has a different level of advisor accountability to the client.

“The client comes first” is an idea that you would think is something that all financial service providers are required to follow, but that is not the case. The two standards in the financial services industry 1) the fiduciary standard and 2) the suitability standard are quite different.The reason for the difference has a long history which I won’t address here.

The suitability standard can be best explained this way…is the financial advice or is the financial vehicle that I am recommending, suitable, appropriate or simply OK for the client. The fiduciary standard has a higher level of accountability to the client. That is, all recommendations to the client must not be just OK, but must be the best option available at that moment in time. The suitability standard in it of itself does not have to represent a negative, however it does leave a lot of wiggle room regarding advisor behavior.

The CFP® designation is one the highest standards in the financial industry and all CFP®’s are held to the fiduciary standard by the CFP® Board of Standards. Gary is a CERTIFIED FINANCIAL PLANNER™ practitioner and as such Gary requires of himself and his associates at Medley Advisory to operate using the fiduciary standard.

As a full service advisory firm we develop the financial plan, manage assets, hire professional investment managers and coordinate all of your financial service providers. Being independent gives us access to many products and services that are not available at wall street firms.

We have a unique ability to provide clear, easily understood explanations of financial products and services and what we do is personalized for each client.